Nokia’s Asha line of less-expensive smartphones, not developed on Microsoft’s Windows Phone but Nokia’s own proprietary OS, is getting a new boost of attention today. The company is unveiling a new (and free) premium developer program for Asha developers. Modelled on a premium program started for Lumia developers last year, those participating will get extra developer resources, credits towards promoting finished apps in Nokia’s app storefront or via advertising in other apps, and a free device.

Not only will this help to boost the number of apps in the Nokia store, but it furthers the idea of Asha as the “other” smartphone line being pushed by Nokia — and not just another high-end feature phone. As IHS analyst Ian Fogg noted after seeing the news: “Nokia builds the case for Asha to be considered a smartphone.”

Nokia says that for developers to be considered, there are some criteria to be met. For “stage-one productivity membership” (this includes extra developer support, the free device and expanded remote access), a developer need to have at least two apps built for any mobile platform and currently in any mobile store (not just those run by Nokia itself). For “stage-two” membership (this includes the promotional options of either app store placements or $500 worth of advertising), the developers need to agree to develop and publish at least one app for the Nokia Store to work on an Asha device.